A product can hold a dozen destinations, and a shopper gets exactly one of them. That one is the default, and choosing it deliberately is the difference between a scan that sells and a scan that confuses.
The rule, in three lines
- A phone camera asks for no particular type, so it gets the link marked as the default.
- An app that names a type gets that type, and nothing else.
- If you never marked one, the first link on the product is used.
Only one link can be the default at product level. Marking a second one moves the flag rather than creating a tie.
Choosing it
- 1Open the product
Products, then the product, then the Links tab.
- 2Add or open the link you want a shopper to see
For most products this is the one typed as Product information.
- 3Turn on “this is the default”
Save. The change is live on the next scan; nothing is cached.
- 4Scan it with a phone
The quickest proof. Overview has a Test it button that does the same thing from here.
Tip. Pick the page a stranger standing in a shop would want: this product, its facts, and a way to buy it. Not your home page.
If you have not got a page anywhere
Build one here. A product page you write on the Page tab is hosted on your own address, and it becomes the default automatically as long as you have not named a default of your own. The moment you add your own, yours wins.
What a scan does when there is nothing to open
Heads up. A product with no links and no page answers 404. The code is valid, the GTIN is yours, and the shopper gets an error page, which is worse than no code at all.
The scan is still counted, and it is counted as a dead end, so the Scans tab shows you that somebody scanned a code that goes nowhere. That number should be zero. If it is not, something is printed and unfinished.
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Still stuck? Search the help center, or contact support and a person will answer.