Watch it: Google reviews
Find your Place ID (one minute)
Google identifies every business listing with a Place ID, a string that starts with "ChIJ". Open Google's Place ID Finder (search for it; it is a Google Maps Platform page), type your business name, and copy the ID that appears under the map pin. Paste it into the field on this page and the generator writes the full review link for you.
If you manage the listing, Google Business Profile also gives you a short review link (Home, then "Ask for reviews"), and in most accounts a downloadable QR code for it right there. Google's own code works and costs nothing, so use it if all you need is one code on one counter. Make the code here instead when you want it in your colors with a "Leave a review" caption, when you print it on ten surfaces and want to know which one gets scanned, or when you might later send it to a page that offers Google, Yelp and Facebook side by side. Either way, the Place ID never changes, even if Google reshuffles its short links.
What the customer sees
They point the camera at the code, tap the link that pops up, and Google opens with your business name and five empty stars. If they are signed in to Google on that phone, which almost everyone is on Android and most people are on iPhone, the review box is one tap away. If they are not, Google asks them to sign in first, then returns them to your form; that is Google's rule, not the code's, and no review link can skip it.
Reviews left through the code are ordinary Google reviews: same visibility, same rules, same right for you to reply. The code only removes the hunting.
One landing page for Google, Yelp and Facebook
Some businesses would rather offer a choice than push everyone to Google. The pattern that works is a one-screen page with your logo and two or three big buttons, one per review site, and the printed code pointing at that page. Make the code dynamic so you can start with the page and later send it straight to Google if the extra step costs you reviews; the scan counts on Premium will tell you. Our blog walks through the whole setup in get more Google reviews with a QR code.
Where the code earns reviews
The best moment to ask is right after the good part: the receipt, the thank-you card in the parcel, the table card as the plates are cleared, the invoice a contractor leaves behind. The worst is a poster by the door, where nobody has their phone out.
Say what happens and how long it takes. "Enjoyed it? Scan to leave a Google review, 30 seconds" outperforms a bare code. Do not offer discounts or gifts for reviews; Google's policy prohibits incentives and can remove the reviews or the listing.
- Receipts and invoices: small, but in the customer's hand at the right moment.
- Counter cards: at the register, 1.5 in (4 cm) or larger.
- Packaging inserts: a business-card sized insert with the code and one sentence.
- Follow-up email or SMS: the same short link as text, no code needed.
One code per location
Each Google listing has its own Place ID, so each location needs its own code. Name the codes by location in your dashboard and the scan counts tell you which shop asks well and which one has a card hidden behind the tip jar.
How big to print it
Rule of thumb: the code should be at least one tenth of the distance it is scanned from. These are the sizes that work in practice for this job.
| Where | Scan distance | Minimum width |
|---|---|---|
| Receipt or invoice footer | 8-12 in (20-30 cm) | 0.8 in (2 cm) |
| Counter card | 20-28 in (50-70 cm) | 1.5 in (4 cm) |
| Parcel insert | 12 in (30 cm) | 1 in (2.5 cm) |
| Vehicle or shop sign | 3-10 ft (1-3 m) | 4 in (10 cm) |
Why make it dynamic
Review codes end up on receipts, counter cards, follow-up emails and the back of the van. If Google ever changes your listing, you open a second location, or you decide the code should go to a landing page that offers Google, Yelp and Facebook, a dynamic code lets you change where it points while the receipts already printed keep working. It also counts scans, which is the only way to learn whether the counter card or the receipt is what actually brings reviews.
Dynamic codes are part of Premium, $4 a month. Static vs dynamic, explained.
Step by step
- 1
Get your Place ID
Google's Place ID Finder: search your business, copy the ChIJ… string.
- 2
Paste it above
The generator builds the write-a-review link and shows the code instantly.
- 3
Add a caption
In Customize, pick the Rate frame or a Caption: "Scan to leave a review, 30 seconds".
- 4
Print where the moment is
Receipt footer, counter card, parcel insert. Save it on Premium to count scans and edit the link later.
Questions people ask
- How do I create a QR code for Google reviews?
- Find your business's Place ID with Google's Place ID Finder, paste it into the generator on this page, and download the code. Scanning it opens Google's write-a-review form for your listing directly.
- Where do I find my Google Place ID?
- Search for "Place ID Finder" (a Google Maps Platform page), type your business name, and copy the ID under the map marker. It starts with ChIJ. You can also use the review link from Google Business Profile under "Get more reviews".
- Does the QR code open the review form or just my listing?
- The form. The link the generator builds (search.google.com/local/writereview with your Place ID) opens the star-rating box, so the customer isn't left hunting for a Write a review button on your profile.
- Can I offer a discount for leaving a review?
- No. Google's review policy bans incentives of any kind, and listings have been penalized for it. Ask plainly and make it quick; that already lifts review rates.
- Can I see how many people scanned the review code?
- On Premium, yes: each saved code counts scans by day, device and location, so you can compare the receipt code against the counter card. Free static codes don't track.
- Do Google review QR codes expire?
- The link does not. A write-a-review link built from your Place ID keeps working for as long as your listing exists, and a static code printed from it never expires. A dynamic code made here keeps working as long as your account is active; if you cancel Premium the code stays scannable and simply stops being editable.
- Google already gave me a QR code for reviews. Do I need this one?
- Not necessarily. Google Business Profile hands out a plain black-and-white code for your review link, and it works. Make one here when you want a caption and your colors, when you print the same code in several places and want scan counts per place, or when you might later point it at a page that offers more than one review site.
- What does it cost to make a Google review QR code?
- Nothing for a static code: make it, download the PNG or SVG and print it; a free account keeps the download unmarked. Premium ($4 a month) counts scans and lets you change the link after the receipts are printed.
Make the code now, change the link later
Free to make and print. Premium ($4/mo) keeps it editable and counts every scan.